Everyone is guilty of it. As we peruse the Angels home game schedule, deciding which games we want to attend, our eyes are inexorably drawn to the blue asterisk marking certain games. That small graphic that indicates one of the Big A’s notorious promotional giveaways will be taking place. From shower curtains to bobbleheads, Angels Stadium has been host to some of the best (and worst) promotional giveaways in the MLB. Yes, we ALL could use a Howie Kendrick 2nd base coaster to set our drink on, but the giveaways these days seem to lack thought. They lack a certain je ne sais quois that could make them so much better. Sure, they’re fun, and baseball fans are group known to enjoy random swag. All we ask is for a little bit more of the team be reflected in the giveaways.
The way to construct a giveaway item is simple. Start with a basic item, an everyday item like a day planner. Everyone needs to plan their day, right? We’ll give away something that will help them. Next, we give it a team-specific touch. For the Angels, we may use Mike Scioscia. This is where most giveaway brainstorm sessions stop. Put up a fancy starburst graphic and have the announcer call it out on the promo: “This Sunday, the Halos face the White Sox and every fan in attendance will receive a Coach Mike Scioscia day planner!” We can do better though. How about we customize it even further? We’ve already branded it to Scioscia, but let’s make it a true representative of the man: The Mike Scioscia Bullpen Day Planner. It lets you know about all of your appointments and important events, but it lets you know about 5 minutes too late, and then it asks you to stick around for a few more minutes while someone warms up to cover you. Now THAT’S going to sell some tickets!